Global Action Day
Industry News

#WeMakeEvents: Global Action Day

A day of action is taking place worldwide today (Wednesday 30th September 2020) to support the struggling events industry. Global Action Day is taking place under the banner of #WeMakeEvents – the international movement highlighting the event sector’s urgent need for support from local governments around the world. The market has been devastated since the arrival of Covid-19 earlier this year.
Global Action Day

Launched by the Professional Lighting and Sound Association (PLASA) in April 2020, the movement is designed to drive awareness and understanding of the on-going and substantial threat to the events industry. Since lockdown conditions were imposed around the world in March, the sector has become virtually non-existent with everything from major festivals and landmark theatres to grassroots venues and business events closing their doors. As a result, industry professionals have been in a precarious position for the last six months with no real sign of any change on the horizon. The group believes that “without immediate support from national governments, the entire supply chain is at risk of collapse”.

Global Action Day – what is it?

Global Action Day is scheduled to begin at 20:00pm local time in destinations around the world in order to publicise the plight of the events industry. The sector also hopes that it will increase pressure on governments to engage in further dialogue and offer further support for businesses and workers.

Some of the events taking place include:

  • #LightItInRed – A campaign that will see buildings and structures around the world illuminated in red to raise awareness of the challenges currently being faced by the industry.
  • Shine a light – In a symbolic move, 60 strategically placed shaft’s of white light are set to be beamed into the sky. Each one will signify 10,000 potential job losses.
  • Inside out – Venues around the world are set to project unique content exhibiting what would have been taking place inside on the outside of the premises. This is to remind people what they are missing and showcase the existential threat that such events currently face.
  • Creative and Art Installations – Galleries, theatres and venues worldwide are illustrating the number of event professionals either out of work or expecting to be soon.

The movement has gained momentum worldwide with over 20 countries taking part with more expected to join in.

How can you get involved in Global Action Day?

Organisers of #WeMakeEvents are urging people to get involved in the activities and raise awareness within their networks. They have come up with multiple ways in which individuals can take action by recommending the following:

  • Register your #LightItInRed venue in the UK and around the globe here
  • Write to your local government representative to urge action. For the UK you can find details here
  • Wear Red
  • Turn your phone Red. Enter App Store on your mobile phone and download “MyLight – Flashlight”. Select the red colour and rotate the screen to activate the colour. On Google Play, download the “Colour Torch” app.
  • Share their social media activity and post your images and videos tagging #WeMakeEvents

Read more: Support the UK Events Industry – Light It In Red

Alex Read
Author: Alex Read

Alex Read is the Assistant Editor for The Crowd Magazine. An NCTJ-qualified journalist, he is also a qualified marketer. He currently splits his working commitments between The Crowd Magazine and Dynamize Marketing. Outside of work, he is passionate about sport, music and travelling, running his own travel blog called Depth of Mind.